Women in Business Summit

Grace Hurley is a distinguished PGA professional and business leader, currently serving as the Vice President of Brand and National Sales at Catapult. With an impressive background spanning from golf, retail leadership, and brand strategy, Grace has built a career dedicated to excellence in both the golfing and business worlds.

A graduate of the Professional Golf Management (PGM) program at the University of Idaho, where Grace also played Division One golf for the university, where she honed her skills and passion for the sport. Originally from Chewelah, Washington, she quickly made her mark in the industry.

Grace's career includes notable roles at the TPC Network and Titleist, where she worked to elevate brands and improve golf operations. She spent 8 years as the Director of Sports Retail at the prestigious Ponte Vedra Inn & Club, a Five Diamond private resort in North Florida. During her time there, she was recognized as the youngest PGA professional to win the coveted PGA National Merchandiser of the Year Resort Award in 2023—a testament to her exceptional leadership and innovative approach to retail operations.

Beyond her professional success, Grace has been a dedicated mentor and leader, empowering countless individuals to achieve their potential. Her work has helped shape the future of both the PGA and the golf retail industry, and she continues to inspire others through her mentorship.

Today, as Vice President at Catapult, Grace leads national sales and brand strategy, driving growth and helping the company reach new heights. Her journey from a competitive golfer to a top-tier business executive is a reflection of her commitment, talent, and dedication to excellence in everything she does.

Amanda is a dedicated entrepreneur, wife, and mom of two boys, who brings her athletic discipline and strategic business acumen into every endeavor. A former collegiate athlete, Amanda attended the University of Idaho on a volleyball scholarship from 2002 to 2006, where she earned a bachelor’s degree in business with a focus on Human Resources.

In 2017, Amanda co-founded Red Aspen, a female-founded, social-selling beauty company with a mission to inspire women to stand up, stand out, and stand together. With a rapid initial success, the company broke even within six weeks, generated $3 million in its first year and is projected to close 2024 with over $40 million in revenue. As Red Aspen’s Chief Growth Officer, Amanda has helped grow the company’s nationwide network to more than 15,000 Brand Ambassadors, empowering women to launch their own beauty businesses and thrive.

Driven by a passion for helping others reach their potential, Amanda continues to champion Red Aspen’s mission to unite passion with purpose, making a meaningful impact within the beauty industry and beyond.

Mackenzie graduated from the University of Idaho in 2010 and began her career at the largest privately held Registered Investment Advisory firm, focusing on the International Private Client Group in Camas, WA. She has held various roles within PCG, starting as an Operations Associate and progressing to Investment Counsellor before taking on leadership as Team Leader of Associates and Investment Counsellors. Currently, she manages a group of Investment Counsellors serving UK-based clients and presents to clients worldwide each year.

Mackenzie earned her Bachelor of Science in Finance from the University of Idaho, where she was actively involved in the Barker Capital Management and Trading Group and the Davis Student Investment Management Group. She continues to engage with the university community as an active board member for Barker Capital Management and Trading Group.

Meet Alvin Williams – a powerhouse in comedy production and performance. He is a national touring comedian, talent agent, film producer, and cofounder of the Moscow Comedy Festival. Alvin’s career has spanned 17 years and has taken him across the U.S. and Canada, producing top-tier shows and creating memorable experiences for audiences nationwide. Known for his unique ability to blend candid insight with genuine empathy, Alvin doesn’t just entertain—he brings people together through laughter and shared experiences.

Alvin offers a fresh perspective on resilience and adaptability in the field of entertainment entrepreneurship. Growing up across six states, Alvin learned to navigate new environments quickly, developing a talent for connection that now defines his career. Whether on stage or behind the scenes, he turns challenging dynamics into successful ventures and finds common ground with people from all walks of life.

Alvin’s comedic portfolio includes three Amazon Prime and Apple TV comedy specials—It’s Gonna Get Better, T.O.B.S. Comedy Special, and Funny For Now—alongside appearances on Hulu's Comedy Brew and the Audible series Sounds Like America. Join him for an inspiring and entertaining take on achieving success with authenticity, perseverance, and a fearless approach to comedy and business alike.